Danish Coloplast develops, manufactures and markets medical devices and services. The brief for their EWMA 2018 expo booth was to create a coherent universe, a place for showcase, digital presentations and meeting hubs. The solution was a magnificent cubic installation – a room inside the room – with a simple and clear look, emphasizing Coloplast’s brand identity. In collaboration with stand designer Annette Meyer special materials, finishes, digital screens and seat colours were added to the GRID system. Furthermore, GRIDs modular and flexible design enables it to be adaptable for future uses.