How do you tell your brand story? By creating a brand museum like Decathlon International at B'twin Village in Lille, France where all Decathlon bikes are designed and the future of mobility products are thought out with prototyping workshops, laboratories etc.
Decathlon wanted to create a backstage area to showcase their company history and heritage while hosting a coworking area.
GRID was chosen as the modular system for
🔲 The wall of stories
🔲 The entrance arch
🔲 The innovation gallery
🔲 The coworking space