Visit Denmark ‘Heart of Denmark’, 2016 Olympics in Rio

Visit Denmark 'Heart of Denmark', 2016 Olympics in Rio

Rio de Janeiro

Francisco Alves de Souza


The Danish pavilion “Heart of Denmark” built as a giant tent construction on the world-famous Ipanema Beach was a public venue for events and an exhibition centered on design, innovation, art and culture during the Olympics in Rio in 2016. 39 partners used the pavilion as a platform for branding and networking with more than 190,000 visitors during 19 event days. 79 other Danish companies contributed to the exhibition.

GRID was used as exhibition design with special made panels for the brands and their stories and products and and as seating options for visitors.

from first inquiry to on-site installation

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First inquiry

design and 3D visualization

production and preassembly